The

Rockridge Institute

, according to its website, is "a group of distinguished scholars and researchers working to help achieve a just, democratic, environmentally sustainable, and humane society."

Its stated goals are to --

• 
  
  Reframe the terms of political debate to make a progressive moral vision more persuasive and influential
  
  



• 
  
  Develop public policies that will bring us closer to a society that embodies this vision
  
  



• 
  
  Unify progressives around a shared political program and a common moral language
  
  



• 
  
  Build links with activists, policymakers, the media, academics, and other key groups to influence the public agenda [1]
  
  

In this agenda, particularly the language of the first and third items, one can discern the influence of Institute fellow George Lakoff, a cognitive science professor at University of California, Berkeley, whose book Moral Politics: How Liberals and Conservatives Think explores these themes extensively.

The

Rockridge Institute

, according to its website, is "a group of distinguished scholars and researchers working to help achieve a just, democratic, environmentally sustainable, and humane society."

Its stated goals are to --

• Reframe the terms of political debate to make a progressive moral vision more persuasive and influential
• Develop public policies that will bring us closer to a society that embodies this vision
• Unify progressives around a shared political program and a common moral language
• Build links with activists, policymakers, the media, academics, and other key groups to influence the public agenda [1]

In this agenda, particularly the language of the first and third items, one can discern the influence of Institute fellow George Lakoff, a cognitive science professor at University of California, Berkeley, whose book Moral Politics: How Liberals and Conservatives Think explores these themes extensively.