Burson-Marsteller

APCO, Edelman, FleishmanHillard, H+K Strategies and Weber Shandwick are the five finalists for 2018 Pan-EMEA Consultancy of the Year, along with another 86 firms that have been shortlisted today across a further 20 categories. The EMEA Consultancies of the Year awards again represents unrivalled ...

Genesis Burson-Marsteller, a leading public relations and public affairs consultancy that delivers integrated communications services to some of the best global and Indian companies, has won the mandate to handle public relations for the leading content distribution platform providing Pay TV and OTT ...

The merger of Burson-Marsteller and Cohn & Wolfe means the new entity comes in at sixth place. Click here to see the full, global Agency Business Report 2018. Stay tuned to PRWeek over the coming days as we publish breakout tables for different PR sectors, plus more analysis on the UK and global ...

The company has combined firms that it owns, merging the public relations firms Burson-Marsteller and Cohn & Wolfe and five of its branding agencies into a unit called SuperUnion. And it has streamlined agency services for many of its clients. Last year, WPP brought in a third of its revenue from 51 ...

"Unfortunately, public relations was not among the marketing services areas in which WPP consistently excelled under Martin's command," says Signal Leadership Communication principal Bob Pickard, who worked for two WPP PR firms. "Just consider what happened to Burson-Marsteller and H+K. Prior ...

SHENZHEN — Huawei is reviewing agency duties for its global reputation mandate, the Holmes Report has learned, putting incumbents Burson-Marsteller, FleishmanHillard and Ogilvy on alert. The Holmes Report understands that all three agencies are involved in the current review, which began earlier ...

Burson Cohn & Wolfe, the new PR agency created after WPP merged Burson-Marsteller and Cohn & Wolfe in February, has unveiled its Asia-Pacific market leaders. All are senior executives from the previously separate firms, and will report into Matt Stafford, APAC president at BCW. The market leaders are ...

The agency, which consists of the consolidated operations of Burson Marsteller and Cohn & Wolfe, has handed former Burson South East Asia managing director Shawn Balakrishnan the market leadership of Singapore. The Hong Kong operation will be led by the recently-appointed BM chef executive ...

BRUSSELS — Katarina Wallin Bureau is departing her role as Burson-Marsteller EMEA COO to reunite with former B-M CEO Jeremy Galbraith at BoldT. Wallin Bureau leaves B-M after six years as COO and 13 years in total. She will remain based in Brussels as a partner at BoldT, leading the fast-growing ...

Communications company holding group WPP is to merge two of its PR agencies, Burson-Marsteller and Cohn & Wolfe. The new firm will be called ... Asda'a, founded in 2000, has been part of the Burson-Marsteller network since WPP acquired a majority stake in 2008. John said: “With a population of 350 ...

NEW YORK–(BUSINESS WIRE)–WPP (NYSE:WPP) today announced the merger of Burson-Marsteller and Cohn & Wolfe to create Burson Cohn & Wolfe (BCW), one of the world's largest, full-service, global communications agencies with deep expertise in digital and integrated communications, across all ...

ASDA'A Burson-Marsteller founder and CEO Sunil John has been appointed as President of Burson Cohn & Wolfe's (BCW) Middle East operations, the company announced on Wednesday. BCW was created in February through the merger of Burson-Marsteller & Cohn & Wolfe, both PR agencies owned ...

Burson Cohn & Wolfe (BCW), the newly merged entity of WPP's Burson-Marsteller and Cohn & Wolfe, has appointed Cohn & Wolfe's Matt Stafford (pictured) as Asia president and Burson-Marsteller's Margaret Key as leader of AxiCom, BCW's global technology brand, across Asia. It was previously Cohn & Wolfe's tech ...

NEW YORK: Burson Cohn & Wolfe, created last week by the merger of Burson-Marsteller and Cohn & Wolfe, named regional presidents on Tuesday morning. The newly appointed regional leaders will report to CEO Donna Imperato. The WPP firm named Chris Foster, formerly EVP of global business ...

Elsewhere, two of the top regional jobs (Asia-Pacific and Europe/Africa) go to key members of Imperato's leadership team from Cohn & Wolfe, both of whom see their operations expand considerably via the addition of Burson-Marsteller agency assets. Two other regions, meanwhile, (Middle East and ...

"On paper this makes a lot of financial sense, with the substantial growth of Cohn & Wolfe in stark contrast to Burson-Marsteller," said Cathy Pittham, who recently left her position as CEO of Cohn & Wolfe tech agency Axicom. "Donna has unbelievable energy and the strength in all of this is what could result ...

As such, it is not yet clear what will happen to the firm's top London executives: Burson-Marsteller's new internal hires for 2017 of Stephen Day as UK CEO and Ramiro Prudencio as EMEA CEO, and Scott Wilson, who has been Cohn & Wolfe UK CEO for eight years and is now also EMEA MD. The news ...

WPP's decision to merge heavyweights Burson-Marsteller and Cohn & Wolfe into a top three PR firm has shaken up the agency landscape, and experts warn other holding companies are likely to follow suit with their own shops. "It makes sense that all of the businesses WPP operates would be subject to ...

NEW YORK: WPP has merged Burson-Marsteller and Cohn & Wolfe, the holding company said on Tuesday. Donna Imperato, CEO of Cohn & Wolfe, will be chief executive of the combined agency, which will be known as Burson Cohn & Wolfe. Don Baer, Burson-Marsteller's worldwide chair and CEO, will ...

In yet another major act of consolidation, WPP has merged its global public agencies Burson-Marsteller and Cohn & Wolfe. The new agency will be known as Burson Cohn & Wolfe and will be led globally by Donna Imperato, the chief executive officer of Cohn & Wolfe. Meanwhile, Don Baer ...

On Monday, 26 February, Burson-Marsteller Africa, a communications and public relations firm, announced a partnership with Reputation Matters. Through the partnership, Burson-Marsteller Africa will aim to enhance its reputation management offering across its network of partners and affiliates, spanning ...

As reported earlier this month, former Burson-Marsteller Norway CEO Morten Pettersen will be joining business strategy and communications consultancy boldT in March to lead the young agency's new Nordic business and its crisis communications work. Pettersen had run B-M's Norway operation for the ...

Obviously, the "challenger" terminology refers first and foremost to a mentality and a culture— one that has driven Cohn & Wolfe to double-digit growth in each of the past five years, and one that has been far less evident at Burson-Marsteller, a longtime industry leader that has been more staid (and perhaps ...